Class is in session! Creating training models for Lil Groovers

challenge

Lil Groovers were gathering feedback from their partner dance studios and kept hearing the same thing – dance studios were struggling to market their brand.  

With a Hip Hop dance program, Lil Groovers want to make a difference in the dancing industry. And, as part of that, they knew that supporting their partner dance studios would mean they can create lasting relationships with the studios.  

Lil Groovers approached us to leverage our marketing expertise and create a marketing training module that small businesses could use in an actionable way. 

insights

Alongside writing the marketing modules, Lil Groovers wanted to make sure that the dance studios had the tools they needed to get started. As part of this, our graphic design team worked on a suit of tools and templates that would go hand-in-hand with the written modules.  

As this project had a 90-day timeline, the creation of assistive videos and audio lessons would need to be part of phase two.  

solution

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Getting into a flow without skipping a beat

With a 90-day timeline, we knew that the content team would need to create at least 2 training modules a fortnight. This would then allow for each module to be proofed and complementary assets to be briefed into the design team. And then, finally, our digital team can upload the modules to the Kajabi platform.  

Content Creation

From branding to social media, buyer personas to analytics, our content writers planned out 10 different marketing modules that would not only inform dance studio owners but inspire them to get started.  

We wanted to make sure there was a balance of detail and instruction to make sure learners could understand why we were recommending certain best practices, without swamping them until they become overwhelmed.  

That’s one of the reasons we introduced ‘TLDR’ sections to each module as well as best practices in bullet points and icons that would break up the lessons to make them more digestible.  

Knowing that these modules would be uploaded to a digital platform, our writers were able to link between modules to ensure additional or foundational information could be easily found. And, we could add videos, audio and quizzes to the modules.  

Unlimted Graphic Design

Using our Bacon & Egg Unlimited Graphic Design package, our digital team & content team worked together to brief in banner graphics that would be used on each marketing module as well as infographics and icons that would aid in digesting important information from the lessons.  

Following this, our teams briefed in templates and PDFs to complement our written modules. This included buyer persona powerpoint templates that dance studios can download, Google Analytics set up instructions, and a PDF infographic of what different metrics mean.  

To say it simply, the design team did not disappoint! 

Writing professional content takes time and practice. If you have a project that needs a years’ worth of work completed by an expert time in 90 days, get in touch today!