summary
On Rail Industries delivers specialist solutions to the railway sector, supported by a powerful fleet of equipment and a highly capable team.
As their business continued to grow, On Rail wanted to make sure their first impression matched the quality of the work they deliver. Not just online, but also when submitting tenders and capability documents.
They partnered with Dweebi to create a website and capability statement that worked together to present a clear, confident and consistent brand.
challenge
First impressions matter… especially in competitive, high-stakes environments like tender submissions.
On Rail needed to present their capabilities clearly and professionally across multiple touchpoints. Their existing imagery and content varied in quality, and there was no consistent visual standard tying everything together.
The challenge wasn’t just creating individual assets. It was ensuring On Rail showed up with the same level of confidence and clarity everywhere they were being evaluated.
insights
The website and capability statement couldn’t exist in isolation.
Decisions made in one would inevitably influence the other. From typography and layout to how equipment and services were visually prioritised, getting alignment early would save time, reduce friction and create a much stronger brand presence overall.
This meant treating the website as a foundation, not a finish line.
solution
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Setting the standard from the start
We designed the On Rail website with a strong visual hierarchy, giving their equipment and services room to stand out while keeping the experience clean and easy to navigate.
A significant part of the project involved refining supplied imagery. Using advanced Photoshop workflows, including AI-assisted content-aware tools, we processed and adapted photos so they worked cohesively across layouts without losing their real-world authenticity.
Once the capability statement established the visual direction, we carried those same decisions into On Rail’s website and beyond. The result was a document that felt like a natural extension of the website – clear, structured and tender-ready.
The project was a collaboration with multiple teams across Dweebi, from early wireframes through to content writing and then final delivery, our content writers, UX experts, project managers and graphic designers came together to bring together a powerful outcome for On Rail Industries.
results
On Rail Industries now has a strong, consistent first impression across both digital and print channels.
Their website presents their capabilities with clarity and confidence, while their capability statement supports tender submissions with a professional, cohesive design that reinforces trust and credibility.
Together, these assets give On Rail a unified brand presence, whether they’re being discovered online or assessed in a competitive tender process.
Ready to create a website that reflects the quality of your work? Partner with Dweebi and make your first impression count.
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