How To Create a Construction Company Capability Statement That Stands Out  

What is a construction company capability statement?

A construction company capability statement is a professional document that showcases your company projects, qualifications and service expertise to potential clients or hiring companies. It’s a simple way to highlight why you’re the right choice for the job.  

In the construction industry, these statements are often submitted as part of a tender, so having a strong, well-crafted capability statement can make a real impact in winning tenders and securing work. 

In the fast-paced and highly competitive construction industry, a professional capability statement allows your company to quickly and effectively showcase what you do, how your company excels in these jobs over competitors and how to contact you when going ahead with a tender.

How to use your construction capability statement

A construction company capability statement can be used in a few different ways, depending on the situation your company is in.

A capability statement can be used to:  

• Compete for government contracts.  
• Introduce your company to general contractors.  
• Networking and business development.  
• For marketing and branding of your company. 

Overall, your capability statement can be used to show that your construction company is qualified, experienced and trustworthy.

How to write a construction company capability statement

Writing an effective and concise capability statement for your construction company is extremely important so your construction company stands out as the professional choice, and the right fit for the project.

In competitive tender environments, decision-makers are often reviewing multiple submissions under time pressure. An effective capability statement helps them immediately grasp your scope, experience, and credibility without needing to search for key information. When written well, it positions your business as low-risk, reliable, and aligned with the specific requirements of the project.

If you’d like help writing your professional capability statement with clarity, our content writing team are here to help.

Capability statement template 

At Dweebi, we’ve helped construction companies across all sectors, including civil, commercial and infrastructure companies, create capability statements that win tenders and support long-term growth.

While no two businesses are the same, high-performing capability statements share a common structure that prioritises clarity, relevance and evidence.

The template below is a proven format that will give you a starting point which you can tailor to your company’s unique projects, expertise and strengths. This ensures your statement reflects your business, makes it easy for potential clients to assess your company as the right fit and help you stand out from your competitors.

Construction overview

Your company overview is the first section potential clients see, therefore making it a key opportunity to create a strong first impression.

This is your chance to highlight your company’s expertise, key projects, and certifications, therefore immediately showing why you are the right choice for the project at hand.

Additionally, your company overview should include the company name, location and a brief description of services offered.

Core competencies

This section highlights the main services your company provides and is an opportunity to showcase the full depth of your expertise.

You should include an easy-to-read list of your core services, as well as the details for each service (particularly details that set your service delivery apart).

The goal is to demonstrate your company’s capabilities and what sets you apart from competitors.

Differentiators

In this section, help the hiring director understand why your construction company stands out above competitors. For example, listing any specialised equipment or certifications that your company owns.

Certifications

Showing that you are a certified company is important for the hiring company, and maybe one of the first things checked. Outline in this section any licensing your company holds and any safety or industry certifications.

Past Project Examples 

Your project case study section gives hiring companies strong evidence of your capabilities.

Highlight some of your company’s best work. This could include any large-scale or complex projects you have completed. When possible, you should include images or videos that can better capture attention.

Additionally, references or testimonials from previous clients are a great idea to build credibility.

This is your opportunity to show that you can produce great results and clearly demonstrate your suitability for the project.

Key Personnel

The hiring company will want to know who they will be working with and who represents the company. Add descriptions and images of key personnel in your team to showcase the expertise you have in your company’s toolbelt.

Contact

Make it clear who to contact to create a frictionless process for clients to proceed with your company. Make sure to include your contact name, phone, email and company website.

Effective design for your construction capability statement

The design of your capability statement is just as important as the content.

It’s often the first thing that captures a procurement team’s attention, and can make a strong impact on how your company is perceived. A professional and visually appealing capability statement design immediately shows credibility, attention to detail and the quality of your company to potential clients.

To create a compelling design:

• Use consistent branding throughout
• Use project photos and diagrams to visually capture your potential client’s attention and to make key information easily digestible
• Ensure the layout looks professional and is easy to follow

Capability Statement Examples 

Need Help? 

At Dweebi, we have been creating eye-catching and impactful capability statements for the construction industry since 2016.

We understand that a strong capability statement is your company’s first impression and your opportunity to showcase your expertise and stand out from the competition.

Our team can guide you from start to finish, whether that content writing, graphic design, print production, or all of the above.

Get in touch with our team and let’s create a capability statement that makes the right first impression.